Services
When it comes to effective use of digital media, a candidate or issue-oriented campaign already knows what it wants, but doesn’t necessarily know how to do it.
What you know: |
What you may not know: |
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| Who are the voters you want to target?
Where are the voters you want to target? When do you want to target them? Why do you want to target them? |
What new media channels should you use?
How do you effectively and measurably engage voter groups and demographics using new media? |
Media Strategy
Viewpoints Interactive Media works with you to assess your goals and how best to achieve them. Whether your campaign is localized or national, VIM works with you to match an effective and measurable media plan to your goals.
For example, if you haven’t considered mobile apps, you should. 45 million Americans carry smartphones and approximately 15 million downloaded an app in August 2010 alone. If you’re not familiar with the power of apps, you need to be. Call us.
Media Buying and Tracking
Whether you bring us a media plan, or we create it together, VIM will conduct the media buys and report results. Media buying includes:
- Social Media, including Facebook and Twitter
- Email, including distribution to email lists that get you results
- Mobile Apps, including converting your message to app format so you can interact with an entirely new audience (and generally a younger one)
- Banner ads, including placing your ads intelligently and effectively to ensure a solid ROI
Digital Content and Design
You need not come up with your digital messaging or design on your own. Viewpoints Interactive Media provides both narrative and design expertise to ensure your message is conveyed effectively in each media channel.
- Website design/editing
- Email creative design and content writing/editing
- Print and digital collateral (brochures, mailers, etc.) design and content writing/editing
- Mobile app creation and maintenance
Get Connected
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