Google Chrome to Accelerate the Growth and Expectations of Apps

MediaPost’s Steve Smith reviews Google’s new Chrome browser-based Chrome App Store.  Steve points out, “Ultimately, the app model online is pointing to the total portability of the Web, where we will engage this content away from the desktop and in very different modes.”

I couldn’t agree more.  Mobile Apps are fast becoming a parallel, if not primary method of engaging digital content.  Today it’s younger people, but the app fan base is rapidly expanding to the full spectrum of smartphone/tablet users.  Remember when Facebook was “only for young people?”

Smartphone and iPad users are already accustomed to searching the App Store to see if, “there’s an app for that” sometimes before even using their browser to see if “there’s a website for that.”  Google Chrome puts it all together.

It’s all about combining rich content with portability, with portability being the trump suit.  As 4G becomes more prevalent (see  and research Clear to better understand what’s coming), any publisher with a desire to engage users and voters will be foolish to ignore apps.

A year from now, I believe most of us will be accustomed to searching and expecting to find apps as much or more so than websites.

-Rich

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